moment of inertia
Mass weighted by the square of its distance from an axis, I=\iint_R r^2\rho\,dA — a measure of resistance to rotation.
The moment of inertia weights mass by the square of its distance from an axis, I=\iint_R r^2\rho\,dA, rather than linearly the way M_x and M_y do. Squaring falls directly out of physics: kinetic energy of a rotating point mass is \tfrac12mv^2, and for circular motion v=r\omega, so summing over a lamina produces rotational kinetic energy \tfrac12I\omega^2 with I playing the role ordinary mass plays in \tfrac12mv^2. The perpendicular axis theorem I_0=I_x+I_y follows immediately since x^2+y^2=r^2 splits additively.
Examples
For the unit square plate with \rho=1, I_0=\iint_R(x^2+y^2)\,dA=\tfrac23, and indeed I_x+I_y=\tfrac13+\tfrac13=\tfrac23.
See also