steepest ascent
The gradient's direction is the direction f increases fastest, and its length is that fastest rate.
D_{\mathbf{u}}f = \nabla f\cdot\mathbf{u} is a dot product between a fixed vector and a rotating unit vector, maximized exactly when the two point the same way — so the direction of steepest ascent at a point is \nabla f itself, normalized, and the steepest rate of increase is |\nabla f|. This is a purely local statement about which way to step next from a given point, not a claim about where the highest point on the whole surface is.
Examples
For f(x,y)=\ln(x^2+y^2) at (3,4), the steepest-ascent direction is \langle3/5,4/5\rangle with rate 2/5.
See also
Point table
Graph settings
Calculator